June 15, 2020

Alexandra Necula

Discover the interview of Alexandra Necula in London, UK

How did you become designer ?

To be honest, I didn’t plan to be a graphic designer until I finished university. I was always a creative child, drawing and crafting different toys, but I ended up studying business administration, which I believe has helped me more than an art school ever could. I knew since high-school that I want to run my own business, and when I started to study business management I also started to learn graphic software like Photoshop and Illustrator while designing logos and graphic materials for school, friends, and family. After university, I worked for a few local branding and webdesign companies while growing my freelance practice. I’m super happy and grateful that now I can run my own branding & packaging studio, which is one and a half years old.

How would you define your vision of design, your style ?

I could say that my style is a combination of geometry, minimalism, and hand-drawn design, but my niche is sustainable, wellness and healthy lifestyle brands that want to have a positive impact on the world. My inspiration comes a lot from nature, textures, raw materials and earthy elements.

For the future, what are your professional projects ?

My long-term goal is to become a world-renowned designer in the sustainable, healthy lifestyle industry, working exclusively on natural organic products, as well as projects that promote environmental sustainability. I’m also planning to create passion projects for the healthy food & drink industry, as well as sustainable fashion brands.

What do you like the most in your job ?

The part that I enjoy most in my job is the freedom to create something from my own imagination, something that my clients will fall in love with while adding branding value for their business development. Even if I’m still at the beginning of my design practice, I love following up with my clients just to see how my work has helped them achieve their business goals.