How did you become a designer?
I grew up in a creative environment, which became a natural fit for the career I chose. As a child, I was fortunate to have parents who owned an Advertisement Agency in Flensburg, Germany. They encouraged me to embrace the importance of visual communication, not just aesthetic beauty. My passion for design led me to develop my skills by completing my Master in Communication Design at Muthesius University of Fine Arts and Design. In 2020, I formed a strategic partnership with Piyush Bansal, a Business Designer. Together we specialize in Strategic Branding and Digital Design for affordable luxury brands. Our advanced process combines user-centred design, strategic marketing, and high-performance customer success.

How would you define your design vision, your style?
I do not behold to any particular style or trend. From my point of view, design needs to be appropriate to the specific project. I aim to create unique, simple, and timeless design solutions. My process starts with careful analysis of the client market position, competition, and desired future state. I help them craft a recognizable visual language that amplifies their message to the desired target audience.

For the future, what are your professional projects?
I am a growth partner for a fashion label and ed-tech startups. I have dedicated my career to helping businesses succeed. Looking forward, I aim to provide strategic assistance for international brands in the personal products, education, leisure, fashion, and tourism sectors.

What do you like the most in your job ?
Each project has a unique set of problems, and the solution must be unique as well. It’s important for me to connect with my clients and understand what they are trying to do. I love the process of getting into the core of a subject and then creating the design that engaged the intended audience. I use visuals, language, and materials to execute projects that are powerful and effective. The universal language we speak is visual design. Once implemented, this language will get your message across without even using words.

You can find out more on Behance: alessiaoertel