Porto Ferreira has deeply rooted connections with portuguese tradition and its culture, very much present in festive and holiday seasons. During the past few years, Ferreira have developed seasonal edition packaging to enhance these connections and further develop its brand awareness.
The 2019 Christmas Edition was such an example: inspired by the typical Christmas knitted sweaters, VOLTA designed 4 packs with enormous shelf presence, colour and (knitted) texture, that appealed to the typical Christmas Spirit graphic look & feel and also to Ferreira’s link to Portuguese culture, its people and their families.
Location : Porto, Portugal
Project : FERREIRA PORTO Christmas Packs