In 2017, Pearlfisher created Jolly Sockings in partnership with local charities and brands to provide the homeless with a special gift during the holiday season. Based on insight from The Salvation Army that socks are the number one needed, but least donated, item for the homeless, Pearlfisher transformed the traditional Christmas Stocking into the Socking – a much-needed pair of socks stuffed full of a selection of practical and gift items. The Jolly Sockings campaign brought people together, spread a positive message and gave in a different way to help the homeless with a practical and meaningful action.
Location : New York City, USA
Project : Jolly Sockings