December 18, 2021

IDna Group

To strengthen and expand their seasonal position, Anthon Berg wished to increase the product portfolio by introducing highly beloved classics and new products dressed for Christmas. Since Anthon Berg has taken ownership of the pink colour, IDna Group chose to combine this with the classic Christmas red while giving the design a premium feel, matching the quality and taste of the products.

Photo credits:
Art Direction: Robert/Boisen & Like-mindet
Photographer: Rasmus Dengsøe
Styling: Sidsel Rudolph

Designer : IDna Group

Location : Copenhagen, Denmark

Project : Christmas collection for Anthon Berg