January 20, 2022

BOLD branding

Christmas Charms is a seasonal packaging for Christmas goodies and treats by Voilà Desserts Shop – a dessert boutique o?ering luxurious desserts &
impressive chocolates.

We named this range Christmas Charms indicating the delightful & fascinating chocolates & treats inside the tubes.. we created a typo for the word using
the same lines in the packs design to create a harmonious pack that will grab the attention!

Creating a story with each tube design was essential for the concept so that you keep turning the tube to see more… The more you look, the more you will
feel the joy, warmth, and happiness of the Christmas spirit. And we loved creating the design in both packages using neat geometric lines that form a
continuous design with bold bright colors of Christmas that will translate to instant joy when looked at.

For the large pack we created a design of the beloved Santa in his joyous trip to distribute all the happiness around the world moving from one cozy home
to the next with his gorgeous reindeer.

As for the smaller pack we wanted to include a playful animal that enjoys Christmas as much as we do… and the cats are the ?rst animal that comes to
mind sneaking to play in the Christmas tree or simply lay beneath it enjoying the cozy atmosphere. And including the cat in the design certainly
introduced a new fresh element to Christmas; adding a relatable, cute, warm, & magical feeling to the Christmas Spirit.

Designer : BOLD branding

Location : Cairo, Egypt

Project : Voilà Christmas CHARMS – Bold Branding