May 5, 2022


Delicata is a household chocolate brand established in 1926 by the largest Dutch supermarket concern Albert Heijn. The brief was to reposition Delicata from a household brand into a venture brand that can compete with A-brands within the chocolate category, and to create a new inspiring brand idea, a recognizable visual identity and exciting packaging that stands out on the shelf. With around 60 sku’s divided into four specific chocolate collections, each with a range of products aimed at specific chocolate lovers, the challenge was to create a design approach that clearly differentiates the collections from each other, yet still behaves as one brand.

Designer : …,staat

Location : Amsterdam, The Netherlands

Project : Delicata – Chocolate Happiness