May 3, 2022

Sarah Herlant Cabello

I wanted to show my love for packaging by designing 3 different packagings for chocolate; chocolate with dried red fruits and nuts, black chocolate and white chocolate. As I didn’t want to make a redo from an existing chocolate factory such as Cote D’Or, I decided to conceptualise my very own chocolate brand, El Metate.

The Brand name ‘El Metate’ is a Spanish word that translates as a mealing stone. It is a three-legged curved stone tablet that has been used by Mesoamerican cultures (Mayas and Aztecs) to grind cacao. This is how chocolate was traditionally made in Mexican culture.

Designer : Sarah Herlant Cabello

Location : Mechelen, Belgium

Project : El Metate – Chocolate de México