Balance Chocolate has positioned itself as an authentic Belgian Chocolate brand with a deep relationship with the natural world and promises a harmonious balance between delicious indulgence and a healthier lifestyle.
Our challenge was to break convention and negative perceptions around reduced sugar products. We boldly proposed a fresh approach that utilises a flexible range of figures, each in search of their own personal balance, worked together in harmony with the brands benefits. Forming a natural foundation to the balancing figures is the brand logotype, that organically maintains the brand roots with the natural world. Our focus was clearly to bring the brand’s core benefit to life in a human centric manner, that places the consumer needs at the heart of this dynamic identity.
Location : Maldegem-Donk, Belgium
Project : Balance Chocolate