Karim Bourgi is a Master Chocolatier/famous influencer Chef, and no stranger to online-abuse. He asked if we could make the Internet a sweeter place for him and millions of other online abuse victims.
To sugarcoat means to glaze with something sweet. But it’s also a phrase that means explaining something more nicely. Our idea – What if the Internet and all hateful comments could be sugarcoated?
We crafted three irresistible chocolate-apologies using Clear Rigid PVC Food Grade specialized thermoform plastic moulds and sent them to victims of online abuse as an apology on behalf of the Internet and all trolls.
Location : Dubai, United Arab Emirates
Project : Chocapologies