May 2, 2022


Mr.Cocoa is a brand of high quality chocolate. I decided to make very sober, chic logotype but with a very colorful and dynamic graphic charter. Representing a certain strength but softness thanks to the curves used, it shows both aspects of the chocolate produced.

I made chocolate wrappers in soft pastel colors. There are several types of chocolates as well as the type of color. Each “wave” of color stands out and allows the consumer not to get dirty while tasting the chocolate. Thanks to its colorful packaging, it will be able to differentiate itself from its competitors.

Designer : Mattéo TABUTIEAUX

Location : Hayange, France

Project : Mr.Cocoa