Pancracio was a small, local chocolate company with presence in very exclusive shops. In this new phase, the aim is to access broader markets without renouncing its premium positioning and quality. We analysed all the elements of the graphics and packaging and we decided to keep the logo, use white backgrounds where images and texts breathe; a centred and balanced composition to generate confidence and attractive photographs of the product. The result is an elegant and approachable packaging at the same time, in which special attention has been paid to the “unboxing” experience that makes it work as a gift.

Designer : Lavernia & Cienfuegos Design

Location : Valencia, Spain

Project : Pancracio