Packaging design for ‘Well Bean’ craft chocolate.
A compound name is consonant with ‘well-being’ which gives the product a positive attitude.
The chocolate belongs to a healthy food segment, because it is produced using honey instead of sugar. Bright oral ornament emphasizes the wild nature of the ingredients.
The color scheme was chosen taking the taste range into account. Each taste is encoded with it’s own color, which makes it easy to distinguish them.
Designer : Katy Sushanskaya
Location : Moscow, Russia
Project : Packaging design for ‘Well Bean’ craft chocolate.