The client’s brief primarily focused on the need to create four new packagings, which would differ from each other in terms of their colors, so that each one of them would effortlessly connect with a specific flavor. The designs should be in line with, and further support, the existing visual identity of ÉSOPHY. Accordingly, the design and distinctiveness of the packaging was inspired by the ingredients of each product. Vivid colors and playful drawings are there to seduce the customers and allure them to a unique palette of tastes.

Designer : George Probonas

Location : Athens, Greece

Project : ÉSOPHY Crunchies Packaging