Rosalie’s Chocolates, expressing loving kindness.
End 2020 MBC (Manufacture Belge de Chocolats) contacted us to create a brand from scratch which had to be premium, young but classic, and new. The target audience is the travel retail segment. We proposed to create a statement brand and they followed all the way. Instead of putting a negative statement on the product (like with tobacco) we turned it around and used a positive statement, put on every packaging in a yellow band:
THESE CHOCOLATES ARE SO GOOOD FOR THE PLANET, COCOA FARMERS, AND THEIR CHILDREN
Of course this statement needs to be 100% trustworthy, which it is as it is backed by the ngo cocoa horizons.
Hope these chocolates help to express love and kindness as that is the mission!
Location : Brussels, Belgium
Project : ROSALIE’S Packaging Design