Theo Chocolate is a fair-trade chocolate pioneer that’s delighted taste buds with their “bean-to-bar” process since 2006. But new players came along and took a bite out of the category. It was time to differentiate if they were to keep growing.

Together with Theo Chocolate’s design team, we developed a confident visual identity, Boldly Reimagined, and brought that to life across the 360º ecosystem – from packaging to POS.

With our help crafting a powerful brand purpose, systematic architecture and a distinct identity, Theo continues to show the world exactly what good chocolate made well tastes like.

Designer : Clarkmcdowall

Location : NYC, USA

Project : Good Chocolate Made Well