Carchy city where the magic comes true, a city inside a bowl floating over a river of chocolate, a floating factory with several production lines, starting with melting chocolate bars and adding crunch to the chocolate while listening to chilling music, injecting the melting pieces with melted caramel and printing over the chocolate with carchy logos, cute robots carrying the chocolate to deliver it.
The color schemes was a combination of a fresh new color, mint, and pink worked perfectly together, adding yellow and orange creating a perfect complementary color combination with the chocolate brown. The logo was created in a typography style with a slab serif font style with a playful composition to wrap up the whole visual identity.
Location : Cairo, Egypt
Project : Carchy Chocolate