The packaging of the Sweet Ricotta Pastry Milkshake IPA was inspired by the smell of freshly baked patisserie and the colours of some key ingredients like lemons, vanilla and cream. The swirls on the label have a golden finish which is in contrast with the matte ivory background. The product was a hit in Hungary, as both the packaging and the product mimic the look and feel of a freshly baked local speciality.
Designer : Studio Nabi
Location : Budapest, Hungary
Project : Sweet Ricotta Pastry Milkshake IPA