We were invited by Tank Brewpub to develop the label for one of their beer – a Double NEIPA made with Zappa hops and inspired by the name of one of Frank Zappa’s songs. Influenced by a psychedelic-spatial universe, we created a central illustration that mixes the artist’s face and the distinct hop shape. The packaging carries a bold and fun personality that makes it pop on the shelves.

Creative Direction: Gustavo Garcia / Design and Illustration: Gustavo Kone

Designer : Papanapa

Location : São Paulo, Brazil

Project : Cosmik Debris