Jimena is a brand based in the municipality of Cadereyta Jiménez, Nuevo León, México. A craft beer with four American Ales, and after some years of being on the market, they wanted to continue growing. The brand asked for a redesign of the labels, wanting to improve display on the shelves and hopefully boost sales, already nationwide at that time. We rethink the brand, nurturing its brand concept under an idea of duality (Traditional Inspiration, Modern Origin) that allowed us to celebrate the folklore of the state of Nuevo León and at the same time, an attitude towards searching for new things. #buscalonuevo
Location : Monterrey, Mexico
Project : Jimena