A Brazilian craft beer with a Mexican soul! The brand name is a tribute to one of the main characters in Mexica history: Emiliano Zapata, peasant leader of the 1910 Revolution. Therefore we resorted to history to seek inspiration in the revolutionary runs for the brand’s concept and symbologies. The visual identity expresses the culture and revolutionary spirit of the Mexican people, in a light, daring and relaxed way. For the labels, we selected illustrations created by the artist José Guadalupe Posada (1851-1913), which were widely published in periodicals from the late 19th and early 20th centuries. It illustrated all kinds of characters, from which we chose the peasant, the rebel and the bourgeois boss to identify each of the beer styles. The Mexican skull is the cultural element that combines freedom, rebellion and fun, which are among the main attributes of the brand’s personality.
Location : Uberaba-MG, Brazil
Project : Zapata Brewing Co.