Founded from the convergence of two distinct journeys, Fine Scandinavia brings together Johan Sundberg’s industrial expertise and Allan Kjaer’s passion for furniture craftsmanship, two Scandinavians who independently built successful manufacturing operations in Southeast Asia. Faced with the challenge of merging these dual strengths into one coherent voice, xolve led the project to define a unified brand identity that communicates precision, craftsmanship, and human-centric design.
The strategic platform “Artistry Meets Technology” celebrates the synergy between Fine Scandinavia’s skilled workforce and advanced machinery, forming the core of a visual system that is both functional and expressive. The logomark integrates the letters “f” and “s” in a seamless form, while a palette of black and white conveys clarity and trust, grey reflects the strength of steel, and vibrant orange embodies the human spark of artistry and innovation.
Through this evolved brand identity, xolve has articulated Fine Scandinavia’s promise of Scandinavian standards on a global scale in a way that is strategic, contemporary, and globally resonant, positioning the company for its launch at VIFA EXPO 2025 and a strategic push into the US market.
Location : Ho Chi Minh City, Vietnam
Project : Fine Scandinavia: True as Steel, Identity by xolve branding
Client : Fine Scandinavia