SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH!

THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for snacking on the run and be a real hunger buster for even the biggest appetite!

THE OPPORTUNITY: We wanted to celebrate the fun interactive BIG eating experience with a bold personality. The naming needed to be simple, fun, and hint at this new product format. The Impulse freezer is very crowded and busy, so our brand design

Designer : Simon Pendry Creative

Location : Australia

Project : Slamwich NPD Brand design & Naming

Client : Dale Farm