Chimichurri to the People is a branding and packaging project created to revalue one of Argentina’s most iconic culinary products through design and cultural storytelling. By transforming chimichurri from a simple condiment into a cultural symbol, the project connects territory, tradition, and gastronomy through a bold visual identity centered around an iconic yellow can. The result is a distinctive brand and packaging system that celebrates Argentine food culture while introducing it to new audiences around the world.

Designer : Que Cálido Studio®

Location : Buenos Aires, Argentina

Project : Chimichurri to the People

Client : Chimichurri