| Nurtured by the Mountains, A Spoonful of Purity |
Rooted in the unique topography and vibrant fruit colors of Lala Mountain, the packaging design draws inspiration from its
undulating mountain ridges. These natural contours are transformed into elegant ripples that grace the label and the front of the
gift box. Woven into the details is a cypress totem icon, meticulously carving out the exclusive signature of the region’s terroir.
The key visual uses the heart-shaped silhouette of a peach as its canvas, translating three distinct flavors—Peach, Peach-Mango,
and Peach-Pineapple—into beautifully blended gradients. This visual choice intuitively conveys the rich, interwoven layers of
taste created by the fruits.
The “SpoonJoy” brand logo concludes with a flowing curve reminiscent of fruit jam, uplifting the brand’s vision: “Savor a spoonful
of joy amidst a busy life.” The overall design strikes a delicate balance between the refined sophistication of a premium gift box
and the inviting warmth of the local harvest, perfectly sealing a sweet feast from Lala Mountain just for you.

Designer : Onebook design studio

Location : Taichung,Taiwan

Project : SpoonJoy Lala Mountain Peach Gift Set

Client : Wu Hui Foods Co., Ltd.