Deja Brew is a premium coffee brand reimagining specialty coffee through a bold, colorful visual language designed for a new generation of curious, design-savvy drinkers.
The project involved a complete rebrand, spanning strategy, visual identity, and packaging, with the intention of making the brand more playful and approachable while remaining anchored in its artisanal foundations.
Inspired by the brand’s evocative name and deep respect for craft, the identity combines vibrant colors, rounded typography, and expressive illustrations to create a distinctive, character-driven universe.
The result is a confident and joyful brand world that invites discovery and positions Deja Brew at the intersection of craft, creativity, and contemporary coffee culture.

Designer : NURIA STUDIO

Location : France

Project : Deja Brew – Branding & Packaging

Client : Deja Brew