For Joy.a’s multifunctional foundation, we developed the packaging structure and product line visual identity around a simple tension: a clean, minimal surface paired with a tactile, memorable unboxing experience.
The layout stays clean and minimal, meeting Brazilian cosmetic regulatory requirements without giving up on luxury. Inside, the opening reveals the brand’s signature line: “Natural is the new luxury.”
Every detail was considered. A custom embossed monogram. Textured paper. A carefully chosen Pantone. A shell-inspired emboss, echoing the form that gives rise to the pearl, nature’s own gem, and to the fact that Joy.a echoes joia, the Portuguese word for jewel.
Location : Blumenau, Brazil
Project : Cosmetic Packaging – Joy.a Clean Beauty
Client : Joy.a