Confectionery company Deya asked us to create a new brand for a chocolate wafer that would be recognizable on store shelves. We researched competitors and used those insights to create a visual system in which the key elements are a new logo and minimalist design. Since images of humans or animals are more memorable, we decided to use this strategy for the packaging. Our solution was an “apache.”
This character will remind consumers of the product and help them recognize it anywhere.

Designer : Jamal Akbarov

Location : Tashkent, Uzbekistan

Project : Apachi

Client : Deya