Inspired by the childhood of founder Mariella Alagna among her grandfather’s vineyards in Sicily, Italy, Levigne 1993 was born from memories that never faded. The scent of the vines, the quiet rhythm of the countryside and the bond between generations became the foundation of an authentic premium gin deeply connected to its origins.
The challenge was to translate this emotional narrative into a brand identity that felt honest, timeless and sophisticated. A restrained visual language, refined materials and carefully crafted details allow the story to take center stage, while an exclusive illustration inspired by Mariella’s grandfather, portrayed walking through the vineyard as she has remembered him throughout her life, becomes the emotional heart of the packaging, honoring the place and the memories that shaped the brand.
Crafted with local botanicals, including vine leaves from the family vineyard, Levigne 1993 carries the essence of its homeland in every bottle. The result is a packaging project where storytelling and craftsmanship come together to create a brand experience deeply rooted in memory, nature and belonging.

Designer : Holy Studio

Location : Porto Alegre, Brazil

Project : Levigne 1993: A London Dry Gin Born in the Vineyard.

Client : Mariella Alagna