Lumoliva | Visual Identity for Organic Olive Products Lumoliva is an elegant, classic logotype designed for an organic olive product brand, drawing its conceptual roots directly from nature. The typographic structure is built on elongated serif letterforms with subtle ligatures connecting the characters — most notably across “lum” and “iva” — conveying a sense of fluidity, authenticity, and handcrafted quality that aligns perfectly with the organic nature of the products. The focal point of the design is the creative reimagining of the letter “O,” transformed not into a simple typographic shape but into an olive fruit itself. Rendered in a bright olive-green tone, this olive sits prominently at the center of the composition, topped with two slender, curving leaves that evoke a freshly picked olive branch. The contrast between the dark green of the letterforms and the lighter olive-green fruit creates a smart visual balance — one that’s both eye-catching and immediately communicative of the product itself. The tagline “ORGANIC OLIVE PRODUCTS,” set in a clean typeface with generous letter-spacing and a color harmonized with the olive icon, sits beneath the main logotype, reinforcing the brand message without competing with it. Altogether, Lumoliva is a successful example of blending typographic minimalism with natural symbolism — a design that, through one simple visual element, creates a memorable identity perfectly suited to the world of organic and olive-based products.

Designer : Hedayat Hadavi

Location : Tehran, Iran

Project : Lumoliva | Visual Identity for Organic Olive Products

Client : Lumoliva