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March 4, 2026

Gevorg Harutyunyan

DEAD SOUR is a bold conceptual energy drink designed for those who thrive in the high-contrast intensity of the night. With a sharp focus on raw energy, the brand identity captures the essence of adrenaline and dark creativity. Every visual element is crafted to stand out, offering a powerful, disruptive look for a new generation of energy seekers.

Ilustrator: Liana Sakanyan / instagram @zef_437
Graphic Designer: Gevorg Harutyunyan /  instagram @design_gev

Designer : Gevorg Harutyunyan

Location : Yerevan, Armenia

Project : DEAD SOUR – Energy Drink Visual Identity

Client : /




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