CHALLENGE

Oats and oat milk are naturally consumed together, yet they are sold as separate products with no connection between them.

How could a brand turn this everyday pairing into something more memorable?

SOLUTION

We built the brand around a simple love story: Jumbo Oats meets Oat Milk.

Designed as a perfect match, both products were created to complement each other. Jumbo Oats were selected for texture, while the oat milk was formulated to enhance their flavour, creating a creamier, nuttier and more satisfying breakfast experience when enjoyed together.

The relationship comes to life through a playful cyclist and surfer duo, vibrant fluorescent colours, clean typography and handwritten details. The result is a joyful packaging system that transforms two everyday products into an inseparable pair.

Match at first sight. Better together.

Designer : DP Creative Studio (By Deborah Palti)

Location : Barcelona, Spain

Project : Morning Grain (Snack & Beverage Branding & Packaging)

Client : Morning Grain