Trans Nordic Tours is a B2B tour operator for Scandinavia and the Nordic countries. They’d been using the same logo for years – it looked dated, but they didn’t want to lose the Viking boat symbol because their clients recognized it.
We redesigned the brand identity, keeping the Viking boat but updating everything around it. Created a wordmark inspired by Scandinavian runes and modernist typography – something that felt Nordic without looking like a tourist souvenir shop.
The rebrand reflects what they actually do: specialized knowledge of the Nordic regions, professional service, not trying to be the cheapest option. Clean, Scandinavian, confident. The kind of brand identity that says “we know these countries” without having to explain it.
Location : London, UK
Project : Trans Nordic Tours
Client : Tour Partner Group Limited