ELVEA Pesto Tube Packaging

DesignRepublic created the graphic design for ELVEA’s new pesto range launched in an unconventional tube format. While pesto is traditionally sold in jars, the tube format required a visual language that communicates quickly and clearly on shelf.

Working within the technical constraints of dry offset printing — without photography and using only solid Pantone colours — we developed a bold typographic design system combined with custom illustrations and clear colour coding for each variant. The result is a distinctive and highly recognisable packaging that brings clarity, shelf impact and modernity to a classic Italian product, while staying consistent with the ELVEA brand universe.

Scope of work: Packaging design, custom illustrations, final artwork and packshot creation.

Designer : DesignRepublic

Location : Brussels, Belgium

Project : ELVEA – Pesto in a tube

Client : CBG – Charlier Brabo Group