At Atyan Design, we believe that packaging should not only protect the product but also tell its story at first glance. Our latest packaging design project for Modeno’s “Gellia” ice cream line is a celebration of Italian heritage, premium quality, and sensory indulgence. Inspired by the “Taste of Tuscany” philosophy, we aimed to create a visual identity that feels both high-end and deeply appetizing, bridging the gap between traditional craftsmanship and modern consumer expectations.
The core design concept revolves around textured realism and sophisticated minimalism. Instead of using a standard, flat product image, we placed a hyper-realistic, textured representation of the cocoa-dusted ice cream bar at the center. The exploding, organic cocoa powder texture at the top adds dynamic movement, offering an almost tactile feel and directly communicating the rich, intense flavor of the product before the consumer even takes a bite.
For the typography, we developed a striking visual contrast. The brand name “Modeno” is set in a clean, elegant serif typeface reflecting its rich history since 1920, while the product name “Gellia” is presented in a soft, fluid, 3D script font that mimics the creamy, melting texture of the ice cream itself. This harmonious blend of classic and modern letterforms creates a memorable, trustworthy brand signature.
To differentiate flavor variations while maintaining a cohesive brand family, we curated a refined, muted color palette. The soft, matte gradient backgrounds transition gracefully from warm, earthy green to cool, serene blue-gray tones, emphasizing the “100% natural” ingredients and premium milk-iced cocoa blend. Every detail, from the delicate gold-accented cocoa bean stamp to the clean grid layout, was meticulously crafted by our team to ensure high shelf-visibility and establish Gellia as an irresistible luxury treat in a crowded market.

Designer : Atyan Design

Location : Yerevan, Armenia

Project : Packaging design for Gellia ice cream packaging

Client : Modeno