Cultor Wines was born from an unusual branding challenge: the winemaker’s name could not become the brand. Instead of seeing this as a limitation, we transformed it into the project’s central idea.
The name Cultor, derived from the Latin word for “one who cultivates,” pays tribute to everyone involved in creating great wine. The identity is built around a custom C inscribed within the Golden Rectangle, symbolizing the harmony between nature and human craftsmanship.
The packaging embraces simplicity and meaning over traditional luxury codes. Each wine features its own name and bespoke illustration, inspired by its terroir, tasting notes, and sensory profile, creating a unique visual story while maintaining a cohesive family identity.
Cultor is a brand where strategy, naming, storytelling, and packaging come together to honor the people behind every exceptional wine.

Designer : Argency

Location : Mendoza, Argentina

Project : Cultor Wines

Client : Alejandra Muscolini