The visual identity for the Tirol Profissional line was developed by Agência BUD to cater to a highly specialized audience—pastry chefs, bakers, chefs, professional kitchens, and industrial manufacturers seeking performance, quality, and consistency in every application. More than just an aesthetic update, the project created a robust visual system that preserves Tirol’s key brand assets, ensuring immediate recognition while evolving toward a more technical, contemporary identity tailored to the professional and food service markets.
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Tirol Profissional was created to serve a highly specialized audience—including pastry chefs, bakers, chefs, professional kitchens, and industrial manufacturers—seeking performance, quality, and consistency in every application.
The challenge of this project was to develop a visual identity capable of conveying this positioning and differentiating the professional line from Tirol’s traditional portfolio, without compromising the strength, credibility, and recognition the brand has built throughout its history.
Beyond a mere aesthetic refresh, the goal was to create a solid visual system designed to accommodate portfolio growth and strengthen Tirol’s presence in the professional market.
The identity design preserves Tirol’s core visual assets, ensuring immediate recognition and reinforcing the trust consumers already place in the brand.
At the same time, the brand evolves into a more technical, contemporary, and professional realm, establishing a unique visual language for this new product line.
Location : Brazil
Project : Tirol Profissional
Client : Laticínios Tirol