Precisamos deixar o texto abaixo com pouco mais de 1500 caracteres. The rebranding project for the Tirol Showkinho line aimed to update the brand and reposition it more competitively within the children’s market, maintaining its recognition and strengthening its presence at the point of sale. Based on this direction, we developed a new visual language, more dynamic, colorful, and engaging, aligned with the behavior and expectations of the kids’ audience. As a central part of the project, we created a character responsible for bringing more personality, identification, and consistency to the brand’s communication. In the packaging redesign, we worked on the hierarchy of information to ensure quick and clear reading, highlighting important product attributes and increasing its prominence at the point of sale. The visual construction was designed to balance child appeal and organization, connecting visual attractiveness with the confidence necessary for the purchase decision. The result is a more modern, expressive, and strategically positioned brand, with greater visual impact and the ability to connect with its audience.
Location : São Paulo, Brazil
Project : Tirol Showkinho
Client : Laticínios Tirol