When Bevog Craft Brewery was established in 2012, it quickly became the leading craft brewery in Slovenia and neighboring Austria, partly due to limited competition at the time. Today, the craft beer market is larger and more crowded, and Bevog faced the challenge of an inconsistent visual identity — resulting in the brand becoming less recognizable on increasingly saturated shelves. The goal was to strengthen the brand’s expressiveness and coherence through a clear, well-thought-out design system. This system needed to ensure the products remained attractive and unique, preserved the brand’s character, and at the same time provided clarity, visibility, and a strong shelf presence.
Location : Maribor, Slovenia
Project : Bevog Craft Brewery Rebranding
Client : Bevog Craft Brewery