*breathe deeply*, *close your eyes*, be in osmosis…
An indescribable feeling comes over you the moment you are in perfect harmony with your emotions, your body and your mind. It is a timeless interlude where you can be yourself. A unique experience awaits…

Osmoz is never the same; each letter is unique and constantly changing. The logo adapts to every taste, every feeling, every emotion conveyed during the experience. The identity is punctuated by jerky gradients. Dissonant colours alter the whole, creating a real singularity and anchoring us a little more in AntiDesign, or even WordArt. Osmoz’s identity is in bad taste, but it breaks free from norms, taking kitsch to another level.

Osmoz exudes a chaotic harmony. By saturating its packaging with graphic elements, it takes the opposite approach to the market and positions itself as an outsider. Osmoz follows the AntiDesign approach, which encourages experimentation and rejects standardisation. Design thus regains its uniqueness, reminiscent of the early days of digital creation in the 2000s. A plethora of completely outdated effects accumulate on the packaging: drop shadows, curved or even distorted text, rough gradients, and overlapping colours. An aura emanates from it, inviting everyone to see an alternative to reality.

Rectangular at first glance, the shape turns out to be more unusual, oscillating between a pyramid and some kind of polygon. It is impossible to name the exact shape. This uncertainty disappears after consuming CBD. The boundary between the rational and the dreamlike becomes blurred, and Osmoz takes on its full meaning.

Designer : Tabutieaux Mattéo

Location : Hayange, France

Project : Osmoz

Client : /