After the brand improvement assessment, we decided it was worth keeping the name, since it was working well, and focusing instead on enhancing the visual identity through the logo, packaging, and product photography. We drew inspiration from the flag of Vilches—the origin of this exceptional olive oil—because of its strong symbolic value, marked by uniqueness and distinction. The flag is composed of triangular shapes that, when grouped in sets of four, form diamond-like figures. The design, together with the name, incorporates graphic elements that constructively follow the visual language of other flags, such as circles and horizontal and vertical stripes. This approach provides us with the opportunity to create a design that is both aesthetically contemporary and forward-looking.

Designer : SUPERFLUIDO

Location : Úbeda, Spain

Project : EO

Client : EO