Gigabum is a probiotic supplement with a punchy name and an even punchier design. Delivered in a thin, letterbox-friendly bottle, it’s optimized for online distribution—no more missed deliveries or bulky packaging. But the real disruption lies in the visuals: a happy, bloated-belly lady set against a playful intestinal background brings humor and relatability to a topic that’s often taboo. The design leans into the name—Giga + Bum—with bold confidence. A pastel palette of blue, pink, and a yellowish green instantly stands out on shelves typically dominated by sterile white packaging. It’s cheeky, memorable, and unafraid to talk about gut health with a smile.

Designer : Studio Zak

Location : Rome, Italy | São Paulo, Brazil

Project : Gigabum

Client : Gigabum