Inspired by palettes, designed for presence.

Sundra Hill set out to transform natural deodorant into something that feels striking, modern, and proudly displayed. Our design approach drew inspiration from the structure of a colour palette itself. Instead of treating colour as a background accent, we built the packaging as if each stick were a swatch pulled directly from a designer’s palette, turning the deodorant into a physical expression of design thinking.

This approach ties naturally to the product: just as a palette brings together distinct shades to create harmony, Sundra Hill brings together natural ingredients and thoughtful formulation to create a balanced, effective deodorant. The bold colour blocking speaks to individuality and confidence, while the clean typography provides balance and legibility.

By moving away from category clichés and leaning into a design system rooted in the language of palettes, Sundra Hill positions natural care as more than functional. It becomes a bold statement piece and a product that is as graphic and intentional in its appearance as it is in its performance.

Designer : Studio One Eighty

Location : Guelph, Canada

Project : Transforming Natural Care into a Bold Statement

Client : Sundra Hill