IDIS: is an industrial design and product development studio based in Madrid with over 25 years of experience. Based on the initial personal interviews, the brand’s essence was redefined, creating a narrative arc on which the new identity is based: more versatile, more empathetic, and with a more contemporary design language. Its open and simple structure communicates the company’s new values: quality, prestige, and closeness. Costs were reduced by optimizing the two-color color scheme. Purple conveys humanity, orange creativity, and the colon symbolizes future projects. The brand, from whose configuration the pictographic system is born, works extraordinarily well in micro-scaling, special applications, and the digital ecosystem.

Designer : Sergio Cuartones

Location : Madrid, Spain

Project : IDIS:

Client : IDIS: