The Café Solar Capsules redesign repositions the product visually by combining social purpose, artisanal aesthetics, and sustainability. The new identity features exclusive hand-drawn illustrations that evoke craftsmanship while subtly highlighting the Casa Solar Project, an initiative focused on the social reintegration of people experiencing homelessness.
The design solution translates the brand’s core values and transforms the packaging into a point of connection between consumers and positive social impact.
Designer : Pixeldog Creative Studio
Location : São Paulo, Brazil
Project : Café Solar Capsules
Client : Café Solar
