Koreana is a fast-casual restaurant in Haifa, Israel, serving authentic South Korean cuisine. The brand was created to reflect the harmony of tradition and modernity, capturing the essence of Korean culinary culture while appealing to a broad, international audience.

Design Approach
We wanted to move beyond common clichés and create an identity that felt both authentic and fresh. The branding balances classic Korean aesthetics with a minimalist and contemporary look. The logo and typography are inspired by traditional Korean calligraphy but refined for a modern dining experience. A warm yet sophisticated color palette, along with dynamic graphic elements, makes the brand inviting and recognizable.

Haifa, Israel
🎨Designed by Pickles Team

Outcome
Koreana’s new branding successfully conveys the essence of Korean hospitality and culinary craftsmanship. The visual identity resonates with both local and international customers, positioning Koreana as a go-to destination for authentic yet modern Korean dining.

Visual Identity
To emphasize the fusion of tradition and innovation, we developed custom illustrations that showcase iconic Korean ingredients and dishes. These elements are seamlessly integrated into the packaging, menus, and digital presence, creating a cohesive and immersive brand experience.

Designer : Pickles Team

Location : New York, USA

Project : Koreana – Branding & Visual Identity

Client : Koreana