Beautiful Xiushui Township and clear waters, bathed in sunlight!

In Xiushui Township, Changhua County, there’s a cake and dessert shop founded by returning youth who weave the story of the land into every delicious bite. To embody the brand’s spirit, the packaging design draws inspiration from the shop’s distinctive pentagonal architecture. The illustrations incorporate the irrigation characteristics of the Zhuoshui River, conveying the brand’s close connection to the local area. The cake filling uses 194-grade rice grown by local young farmers, combined with fragrant rice flour and the fragrance of seven-leaf orchid. Every bite is imbued with the warmth of the land and the farmers’ perseverance.

Packaging Concept – Printed using environmentally friendly paper and ink, the gift box uses snap-on fastening, replacing traditional adhesives for easier recycling and a demonstration of environmental responsibility.

Biscuit Concept – Using iconic plants representing the brand and Xiushui as its brand identity, customers can visually experience the charm of the land. DM

Concept – Cleverly combining biscuit photography with introductory text, paired with maps and illustrations, the montage conveys the spirit of Xiushui travel, allowing customers to experience the joy of discovery while savoring the delicious food.

Designer : Onebook design studio

Location : Taichung,Taiwan

Project : Sunnytreeroll Gift Box

Client : Xuncai Technology Co., Ltd.