‘Do Brasil’ brings the spirit of Brazil to every cup — vibrant, rich, and unforgettable. From cultivation to roasting, the brand celebrates the taste of fertile lands and translates the essence of Brazilian coffee as a bridge between past and future, where each cup evokes memory, harmony, and the celebration of unique moments.
Each bean carries the dedication of those who cultivate it with care and respect, transforming simplicity into emotion and connection.
To bring life to the packaging, each illustration was designed to reflect the unique essence of each coffee, connecting flavor to symbolism and origin. The three blends are represented by animals that visually translate the personality of each roast:
• Aurora Tropical — represented by the hummingbird, reflecting the smoothness and freshness of the light roast.
• Blend da Serra — symbolized by the rufous-bellied thrush, expressing balance and serenity, inspired by the Brazilian mountains and its medium roast.
• Noite Amazônica — represented by the toucan, symbolizing the mystery and richness of the Amazon rainforest through a dark roast with intense flavors.
Coffee branches were chosen as the sole complementary element in the illustrations, reinforcing purity and authenticity, while highlighting coffee as the protagonist and creating a symbolic connection between flavor, nature, and origin.
Location : São Paulo, Brazil
Project : Do Brasil – Coffee Packaging
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