379 is a brewing company with three main branches: a beerhouse-restaurant, a brewery, and bottled beer production, offering Pilsner, Weizen, and American Wheat Ale. In collaboration with MAROG, a new brand was developed to unify these business directions. Drawing inspiration from Armenian dragon folklore and the ouroboros symbol, the logo features a dragon in the shape of an ouroboros. The brand palette—dark pastel red, umber, and old lace, with accents like moss green and deep space sparkle—supports the brand’s identity and marketing. The team also designed bottle labels and packaging that align with the brand’s visual identity and meet international quality standards.

Designer : MAROG Branding and Marketing Communications

Location : Yerevan, Armenia

Project : BRANDING of 379 BREWING COMPANY

Client : 379 Brewing Company