The collaboration between MAROG and YPH resulted in a complete change in the brand’s visual identity, as well as an optimization of the brand name.The brand’s visual identity strongly reflects its main pillars: safety, security, and comfort. The logo concept consists of a monogram of the letters Y, P, and H. At first glance, it resembles a key, which speaks to the brand’s values, but it also encapsulates the oval of Republic Square, symbolizing the hotel’s location. Additional design elements include branded materials for social media, decorative ornaments, staff uniforms, and the branding of various items used throughout the hotel, ensuring a consistent and cohesive visual identity.

Designer : MAROG Branding and Marketing Communications

Location : Yerevan, Armenia

Project : Rebranding of Yerevan Place Hotel

Client : Yerevan Place Hotel